/* Studio site + client demo pages. Editorial, warm, quietly confident. */
:root {
  --paper: #F6F2EA;
  --card: #FFFDF8;
  --ink: #16181D;
  --ink-soft: #4B4F58;
  --line: #DDD5C5;
  --accent: #C4441F;   /* 5.3:1 on paper */
  --accent-2: #1F4E79;
  --good: #1E6B45;
  --bad: #A3261C;
  --serif: "Fraunces", Georgia, serif;
  --sans: "Barlow", "Segoe UI", sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, monospace;
  --wrap: 1160px;
  --gut: clamp(16px, 4vw, 40px);
}
*, *::before, *::after { box-sizing: border-box; }
body { margin: 0; background: var(--paper); color: var(--ink); font: 400 1.0625rem/1.65 var(--sans); }
img { max-width: 100%; height: auto; display: block; }
a { color: var(--accent-2); text-underline-offset: .18em; }
:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; }
.wrap { width: min(100% - 2 * var(--gut), var(--wrap)); margin-inline: auto; }
.skip { position: absolute; left: -999px; } .skip:focus { left: 8px; top: 8px; background: var(--ink); color: #fff; padding: 8px 12px; }

h1, h2, h3 { font-family: var(--serif); font-weight: 600; line-height: 1.02; letter-spacing: -.015em; margin: 0 0 .45em; font-variation-settings: "opsz" 144, "SOFT" 50; }
h1 { font-size: clamp(2.6rem, 7vw, 5.4rem); }
h2 { font-size: clamp(2rem, 4.4vw, 3.2rem); }
h3 { font-size: 1.45rem; }
h1 em, h2 em { font-style: italic; color: var(--accent); font-variation-settings: "opsz" 144, "SOFT" 100, "WONK" 1; }
p { margin: 0 0 1em; max-width: 62ch; }
.lede { font-size: clamp(1.1rem, 1.7vw, 1.3rem); color: var(--ink-soft); }
.kicker { font: 500 .78rem/1 var(--mono); letter-spacing: .14em; text-transform: uppercase; color: var(--accent); margin-bottom: 1rem; display: block; }

header.top { border-bottom: 1px solid var(--line); }
header.top .wrap { display: flex; justify-content: space-between; align-items: center; min-height: 70px; gap: 1rem; }
.logo { font: 600 1.35rem/1 var(--serif); color: var(--ink); text-decoration: none; }
.logo span { color: var(--accent); }
.logo .tag { display: block; margin-top: .3rem; font: 500 .68rem/1 var(--mono); letter-spacing: .14em; text-transform: uppercase; color: var(--ink-soft); }
.top nav a { margin-left: 1.2rem; color: var(--ink); text-decoration: none; font-weight: 600; }
.top nav a:hover { color: var(--accent); }

section { padding-block: clamp(3.5rem, 8vw, 6.5rem); }
.hero { padding-block: clamp(4rem, 10vw, 8rem) clamp(3rem, 6vw, 5rem); }
.btn { display: inline-flex; align-items: center; gap: .5em; padding: .95em 1.4em; border-radius: 999px; font: 600 1rem/1 var(--sans); text-decoration: none; border: 2px solid var(--ink); cursor: pointer; }
.btn-ink { background: var(--ink); color: var(--paper); }
.btn-ink:hover { background: var(--accent); border-color: var(--accent); color: #fff; }
.btn-line { background: transparent; color: var(--ink); }
.btn-line:hover { border-color: var(--accent); color: var(--accent); }

.steps { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 1.4rem; counter-reset: s; margin-top: 2rem; }
.steps li { list-style: none; background: var(--card); border: 1px solid var(--line); border-radius: 14px; padding: 1.5rem; position: relative; }
.steps li::before { counter-increment: s; content: "0" counter(s); font: 500 .8rem/1 var(--mono); color: var(--accent); letter-spacing: .1em; display: block; margin-bottom: .8rem; }
.steps ol, ol.steps { padding: 0; margin: 2rem 0 0; }

.prices { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 1.2rem; margin-top: 2rem; }
.price { background: var(--card); border: 1px solid var(--line); border-radius: 16px; padding: 1.6rem; display: flex; flex-direction: column; }
.price.feature { border: 2px solid var(--ink); box-shadow: 10px 10px 0 var(--ink); }
.price .amt { font: 600 2.6rem/1 var(--serif); margin: .3rem 0 .2rem; }
.price .per { font: 500 .8rem/1 var(--mono); color: var(--ink-soft); letter-spacing: .06em; text-transform: uppercase; }
.price ul { padding: 0; margin: 1rem 0 0; list-style: none; font-size: .98rem; }
.price li { padding: .35rem 0 .35rem 1.4rem; border-top: 1px dashed var(--line); position: relative; }
.price li::before { content: "✓"; position: absolute; left: 0; color: var(--good); font-weight: 700; }
.note { font-size: .92rem; color: var(--ink-soft); }

.codebox { background: var(--card); border: 2px solid var(--ink); border-radius: 18px; padding: clamp(1.5rem, 4vw, 2.5rem); max-width: 560px; box-shadow: 12px 12px 0 var(--accent); }
.codebox label { font: 500 .8rem/1 var(--mono); letter-spacing: .12em; text-transform: uppercase; display: block; margin-bottom: .6rem; }
.codebox .row { display: flex; gap: .6rem; flex-wrap: wrap; }
.codebox input { flex: 1 1 220px; font: 600 1.4rem/1 var(--mono); letter-spacing: .12em; text-transform: uppercase; padding: .8rem 1rem; border: 2px solid var(--line); border-radius: 12px; background: #fff; color: var(--ink); }
.codebox input:focus { border-color: var(--ink); outline: none; }
.codebox .msg { min-height: 1.5em; margin: .8rem 0 0; color: var(--bad); font-weight: 600; }

footer.bottom { border-top: 1px solid var(--line); padding-block: 2.4rem; font-size: .92rem; color: var(--ink-soft); }

/* ---------- client demo page ---------- */
.demo-hero h1 { max-width: 16ch; }
.evidence { background: #1B1D22; color: #E9E6DF; border-radius: 14px; padding: 1.3rem 1.4rem; font: 500 .9rem/1.6 var(--mono); overflow-x: auto; margin: 1.4rem 0; }
.evidence .hl { color: #FF8F6B; }
.before { display: grid; grid-template-columns: 2.2fr 1fr; gap: 1.4rem; align-items: start; margin-top: 2rem; }
@media (max-width: 760px) { .before { grid-template-columns: 1fr; } }
.shot { margin: 0; border: 1px solid var(--line); border-radius: 12px; overflow: hidden; background: #fff; }
.shot figcaption { font: 500 .75rem/1.4 var(--mono); letter-spacing: .06em; text-transform: uppercase; color: var(--ink-soft); padding: .6rem .8rem; border-top: 1px solid var(--line); }
.flaws { list-style: none; padding: 0; margin: 1.6rem 0 0; display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: .8rem; }
.flaws li { background: var(--card); border-left: 4px solid var(--bad); border-radius: 8px; padding: .9rem 1rem; }
.flaws strong { display: block; font: 600 1.05rem/1.3 var(--serif); }
.wins li { border-left-color: var(--good); }

.device-bar { display: flex; flex-wrap: wrap; gap: .6rem; align-items: center; margin: 1.6rem 0 1rem; }
.device-bar button { font: 600 .95rem/1 var(--sans); padding: .7em 1.1em; border-radius: 999px; border: 2px solid var(--ink); background: transparent; color: var(--ink); cursor: pointer; }
.device-bar button[aria-pressed="true"] { background: var(--ink); color: var(--paper); }
.device { margin-inline: auto; border: 10px solid #1B1D22; border-radius: 18px; background: #1B1D22; transition: width .35s ease; width: 100%; max-width: 100%; box-shadow: 0 30px 60px -30px rgba(0,0,0,.5); }
.device.phone { width: 410px; border-width: 12px; border-radius: 36px; }
.device iframe { display: block; width: 100%; height: 760px; border: 0; border-radius: 8px; background: #fff; }
.device.phone iframe { height: 780px; border-radius: 24px; }

.findings { counter-reset: f; display: grid; gap: 1rem; margin-top: 1.8rem; padding: 0; }
.findings li { list-style: none; display: grid; grid-template-columns: 3rem 1fr; gap: 1rem; background: var(--card); border: 1px solid var(--line); border-radius: 14px; padding: 1.2rem 1.3rem; }
.findings li::before { counter-increment: f; content: counter(f); font: 600 2rem/1 var(--serif); color: var(--accent); }
.findings h3 { margin-bottom: .3rem; font-size: 1.25rem; }
.findings p { margin: 0; color: var(--ink-soft); }

.concepts { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 1rem; margin-top: 1.6rem; }
.concepts figure { margin: 0; background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: 1.4rem; display: grid; gap: .8rem; align-content: space-between; }
.concepts img { max-height: 170px; width: auto; margin: 0 auto; }
.concepts figcaption { font: 500 .78rem/1.4 var(--mono); letter-spacing: .06em; text-transform: uppercase; color: var(--ink-soft); text-align: center; }
.brand-now { background: #061A3B; border-radius: 14px; padding: 1.6rem; display: flex; flex-wrap: wrap; gap: 1.6rem; align-items: center; margin-top: 1.4rem; }
.brand-now img { height: 70px; width: auto; }
.brand-now .light { background: #F4F1EA; border-radius: 10px; padding: .8rem 1rem; }

.claim { background: var(--ink); color: var(--paper); }
.claim h2, .claim h3 { color: var(--paper); }
.claim .lede, .claim p { color: #CFCBC2; }
.claim .price { background: #22252C; border-color: #3A3E47; color: var(--paper); }
.claim .price li { border-color: #3A3E47; }
.claim .price.feature { border-color: var(--paper); box-shadow: 10px 10px 0 var(--accent); }
.claim .per, .claim .note { color: #B8B4AA; }
.claim .btn-ink { background: var(--paper); color: var(--ink); border-color: var(--paper); }
.claim .btn-ink:hover { background: var(--accent); border-color: var(--accent); color: #fff; }
.claim a { color: #F2C39E; }

@media (prefers-reduced-motion: reduce) { * { transition: none !important; } }